At In The Funnel, we have gone back and forth about defining our approach to being effective in the sales training and coaching world.
Quite frankly, we are constantly refining this approach, especially as the market changes. With it being so competitive, the importance of standing out against competition and winning in our vertical is more important than ever.
The point of this blog is to articulate how we communicate our competitive advantage so that you can learn how to do the same.
To really stand out in the sales training world, we have developed a comprehensive library of resources that leverages Mark Cox’s sales leadership and enables us to give the best possible experience to our clients.
First: Every idea that we implement into our workshops is captured in an online tool that is free and accessible (click here for reference).
Learning is only useful if it can be implemented into your daily process. If all I do is tell you what to do without showing you a method of doing it, the chances of it being implemented would be limited.
Changing behavior through process needs to be organic — meaning you need to evaluate where the process is lacking and find a way to streamline it.
Our tools are designed to structure key segments of sales activities and to help guide you to tangible objectives. Is the problem uniformity across the sales organization? Is the problem organizing daily activity? Is the problem structuring a call? Whatever the case, our job is to make sure there is a process for it.
Second: These tools become highly applicable when leveraged by someone with over 20 years of sales experience — which brings in our founder. Unlike the franchisee model, every single one of our workshops is currently being run by Mark.
To consistently drive the highest possible results for our clients, it is company policy to make sure only sales leaders who have run material sales organizations in their recent past will ever teach a workshop. In other words, anyone who teaches is a veteran in their field and leverages a practitioner’s skillset.
This guarantees a model that adds value to anyone who wants a tool to build out their sales process, and it’s coupled with sales leadership to apply process-driven results for the entire team.
If any of this resonates with you, please feel free to utilize any of our tools. Similarly, if you are interested in learning about any of the workshops we offer, book a call to see if we can add value.
Thanks for taking the time to read our competitive market strategy!
What are two things you’re doing to stand out?
—
By Marius Royal
Sales Development - In The Funnel