We help B2B companies sell better by focusing on Sales Strategy, Sales Process & Sales Execution.

Using our proven methodology & training, we’ll help you overcome the barriers stopping you from achieving top-tier sales performance.

Everyone on our team has experience running a material sales organization – so we know the exact steps you need to take to achieve double-digit sales growth.

CEOs engage us when they want to IMMEDIATELY elevate sales performance with a sales management system and sales training. 

Mark Cox has sold, structured and negotiated some of the largest single-sale transactions in North America, including a billion-dollar transaction with a top-10 U.S. bank.

After 20+ years working for large corporations, Mark founded In The Funnel (ITF) Sales Coaching with the mission to dramatically improve the performance of business-to-business sales teams.

With a focus on strategy, process, tools and discipline, Mark has helped hundreds of companies achieve predictable, double-digit sales growth by implementing ITF’s proprietary Sales Playbook.

Mark has been appointed as a partner with the Canadian Professional Sales Association, with all ITF training content being officially accredited by CPSA.

When not coaching clients to sell better, Mark can be found goal tending in the local hockey rink, playing drums, or fitness training.

Follow Mark on LinkedIn for regular sales tips!

In The Funnel has partnered with the Canadian Professional Sales Association! All ITF training content has been officially accredited by the CPSA and will count towards your CPSA Sales Designation.