• Sales Coaching vs. Sales Training

    At In the Funnel, we proudly proclaim ourselves to be "Sales Coaches". The reason why is that we look at the strategy / structure / people / process / tools associated with the current sales program and optimize the interaction between them. Sales coaching comes into play as we align the sales team with a standardized approach to working with the other nodes. Sales training would be telling the sales team how to sell. We know that 50% of sales people miss quota every year, but this does not necessarily mean that 50% of sales people lack sufficient sales training.

  • Priority #1 Build Your Sales Plan

    We, at In the Funnel, write this blog to provide simple, straightforward advice on selling that you can apply to your business TODAY.

    The most important metric to gauge the success of your business in 2015 is revenue. Chances are however, that your 2014 sales performance was BELOW Expectations. Here’s why we are confident making such a bold generalization:

  • Demand Generation: Fight the Ordinary

    Overcoming Anti-Spam Legislation

    New anti-spam legislation in Canada is making it difficult for sales organizations to reach out prospects. Our solution at In the Funnel was to think outside the box and craft a customized direct mail piece that speaks directly to the value that we can provide a prospect. Take a look at an example below:



  • Awareness Campaigns: Mid-Year Performance Review

    We write this blog to provide simple, straightforward advice on selling that you can apply to your business TODAY.

    As we approach the mid-point of 2015, you need to objectively review sales execution for the first half of the year. In the event that there is room for improvement, we suggest revisiting your sales strategy along the following parameters:

  • Target Market: Mid-Year Performance Review

    Our mission is to help Canadian small businesses sell better.

    We write this blog to provide simple, straightforward advice on selling that you can apply to your business TODAY.

    As we approach the mid-point of 2014, you need to objectively review sales execution for the first half of the year. In the event that there is room for improvement, we suggest revisiting your sales strategy along the following parameters:

  • Value Proposition: Mid-Year Performance Review

    At In the Funnel – Toronto Sales Consulting, our mission is to help Canadian small businesses sell better.

    The intent of our blog is to provide advice on selling that you can apply to your business TODAY.

    As we approach the mid-point of 2015, you need to objectively review sales execution for the first half of the year. In the event that there is room for improvement, we suggest, revisiting your sales strategy along the following parameters:

  • Sales Execution: Mid-Year Performance Review

    At In the Funnel – Toronto Sales Consulting, our mission is to help Canadian Small businesses sell better.

    The intent of our blog is to provide advice that you can apply to your approach to sales execution TODAY.

    As we move closer to the mid-point of 2015, you need to find time in the next 30 days to objectively review sales execution for the first half of the year. Specifically:

    Sales Results

  • Social Media 101 for Small Businesses and Start-Ups

    You have a compelling product or service, and you’ve been considering the pros and cons of entering the world of social media, but now what?

    Below are a few of the major concerns and questions that arise as businesses enter the world of social media. If your small business or start-up is considering using social media, you may likely be asking these questions.

  • Why Social Media is Important to Your Online Ranking

    If the words, “Search Engine Optimization” do not mean anything to you, they should. SEO essentially refers to how well your website jives with popular search engines like Google. The more optimized your site is for a search engine, the higher your page appears in keyword search results. Ideally, you want your company page on the 1st page of keyword searches related to your business.

  • 3 Reasons Why You Should Consider a Social Media Strategy

    What is Social Media?

    Social media can be defined as a vast array of virtual communities, where members network and share amongst one another. Each individual social media site serves as a personal information exchange, where networked users create and digest information that they find interesting. The “social” nature of social media as conduits to connect and share in a timely and relevant way has made them an area where many now spend the majority of their online time.

    Now, why should we consider a social media strategy for our business?

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