• Target Market: Mid-Year Performance Review

    Our mission is to help Canadian small businesses sell better.

    We write this blog to provide simple, straightforward advice on selling that you can apply to your business TODAY.

    As we approach the mid-point of 2014, you need to objectively review sales execution for the first half of the year. In the event that there is room for improvement, we suggest revisiting your sales strategy along the following parameters:

  • Value Proposition: Mid-Year Performance Review

    At In the Funnel – Toronto Sales Consulting, our mission is to help Canadian small businesses sell better.

    The intent of our blog is to provide advice on selling that you can apply to your business TODAY.

    As we approach the mid-point of 2015, you need to objectively review sales execution for the first half of the year. In the event that there is room for improvement, we suggest, revisiting your sales strategy along the following parameters:

  • Sales Execution: Mid-Year Performance Review

    At In the Funnel – Toronto Sales Consulting, our mission is to help Canadian Small businesses sell better.

    The intent of our blog is to provide advice that you can apply to your approach to sales execution TODAY.

    As we move closer to the mid-point of 2015, you need to find time in the next 30 days to objectively review sales execution for the first half of the year. Specifically:

    Sales Results

  • Social Media 101 for Small Businesses and Start-Ups

    You have a compelling product or service, and you’ve been considering the pros and cons of entering the world of social media, but now what?

    Below are a few of the major concerns and questions that arise as businesses enter the world of social media. If your small business or start-up is considering using social media, you may likely be asking these questions.

  • Why Social Media is Important to Your Online Ranking

    If the words, “Search Engine Optimization” do not mean anything to you, they should. SEO essentially refers to how well your website jives with popular search engines like Google. The more optimized your site is for a search engine, the higher your page appears in keyword search results. Ideally, you want your company page on the 1st page of keyword searches related to your business.

  • 3 Reasons Why You Should Consider a Social Media Strategy

    What is Social Media?

    Social media can be defined as a vast array of virtual communities, where members network and share amongst one another. Each individual social media site serves as a personal information exchange, where networked users create and digest information that they find interesting. The “social” nature of social media as conduits to connect and share in a timely and relevant way has made them an area where many now spend the majority of their online time.

    Now, why should we consider a social media strategy for our business?

  • New Hire Onboarding 101

    There is high employee turnover in the sales industry, and there is extremely high employee turnover in the technology sales industry.

    Diagnosing the cause of high turnover, and understanding what we can do to reduce it will be the topic of a future blog post from In the Funnel- Toronto Sales Consulting. For now we will assume that inducting new sales people is a requirement for companies big and small.

  • Core Principles to Support Sales Culture

    We at In the Funnel (ITF)- Toronto Sales Consulting are not big on mission statements to drive culture.

    There is nothing more common than a mission statement that is completely unknown by every employee at the firm. It may be framed and even hanging on the wall of the lobby, but it is quite likely that nobody except visitors ever read it.

    We prefer to provide Core Principles to drive culture within our sales teams.

  • Will you win your next Big Deal? – 6 key questions to Qualify Deals

    As sales leaders, one of our most important responsibilities is to forecast new business growth. Our companies count on us to achieve the sales commitments we make at the beginning of each quarter. Forecasting is also one of the most difficult responsibilities we have because we are predicting the outcome of an event that we do not have 100% control over (i.e. someone else signing our contract). The answers to the questions in the Qualification Checklist below will help with this difficult task.

  • Building Your Sales Playbook

    The lack of ability to afford, or attract high-end sales talent due to insufficient revenue is the biggest threat to the survival of start-ups and small businesses. The solution is for both start-ups and small businesses would be to leverage the same process, discipline and methodologies that the world’s most successful sales organizations use.

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